Autumn Ridge

Autumn Ridge brand identity required capturing the essence of natural Australian living within a refined residential community. Rather than following typical property development aesthetics, the design centers on authentic botanical elements—hand-painted watercolor eucalyptus and native florals that feel both timeless and distinctly local. The sophisticated serif typography balances elegance with approachability, while the earthy green palette reflects the natural landscape and provides flexibility across all touchpoints. By developing both a detailed wordmark and simplified AR monogram, the brand offers versatility from large-scale signage to intimate marketing pieces, ensuring Autumn Ridge stands apart in the competitive residential market by genuinely connecting with its natural surroundings.